Articles by Alain

I’m a writer with a novel manuscript, a few short stories and a handful of readers. Over the years I must have written millions of creative words – planning projects, explaining, persuading – but I’ve never been a creative writer. But now I’ve started to tell stories, I don’t want to stop. And I don’t want to be a wannabe. This blog is about my mission to hunt down readers, give them products that they’ll love, make them want more, until I’m able to earn a full-time living as a real writer.


Rapscallion

In yesterday’s post, Read it – Love it – Forget it, I suggested that the best way for a creative writer to find new readers was … to be a creative writer. And that, since digital readers are changing our way of life, making it easy for people to grab half-an-hour’s content at the break-points in a busy day, the short story is an ideal platform.

There are certainly other ways to stay in the spotlight. Constantly showing up on message-boards for example. Participating in writer groups. Pumping a novel on Twitter, Facebook. But as Joy Campbell commented not long ago, sometimes writers begin to feel they’re pimping their books. And if they think that, then it probably won’t be long before readers notice too.

Even if the writer’s self-publicity campaign is discreet, comments on a forum show who they are, whereas a free short story shows how they write. There’s a much better likelihood of a good match between reader and writer if the reader’s already familiar with the likely content, style and interests before she pays her money and downloads the novel.

And that’s why I’m planning to reduce my blog posts somewhat, aiming instead to publish one or two free shorts per month.

But it won’t just be my short stories I’m featuring here. I’m planning to point you towards other emerging writers you’ll probably enjoy if you like my work.

Let’s be honest. My motives are not entirely altruistic. Right from the start of this writing adventure, I realized that with a million other novelists out there, my chances of making an impression on readers were somewhere between nil and infinitesimal. But maybe I could do better if I carved out my own niche, and filled it with writers, readers and reviewers who shared a common interest: searching for new writers whose work we’d be proud to display in our permanent libraries. Timeless books and stories that we found first.

What exactly am I looking for?

Stories that:

  • transcend or transform their genre (or perhaps have no genre at all – personally, I’m something of a genre-jumper).
  • leave an indelible impression – I know I’ll still remember them in a few years’ time.
  • twist the kaleidoscope, revealing new patterns, shapes and dimensions.
  • compel me to participate, not just observe.

Writers who:

  • paint a whole picture with just a few deft brushstrokes.
  • write their characters so large on the page that I’m only dimly aware it’s a fiction, or that a writer even exists.
  • craft every word with care, yet never try to overwhelm me with technique.
  • push the envelope, showing new possibilities for the short story or the novel.


Perhaps an example helps. I introduced you to Suki Michelle‘s work a couple of day’s back. ‘Daddy’s Machine‘ is a short story told from the viewpoint of a Down’s Syndrome sufferer – but with an IQ of 165. The story is multi-threaded with issues: the balance between intelligence and understanding; scientific research and morality; our responsibilities as carers; how we assess criminal responsibility. But what I find extraordinary is Suki’s ability to put us in the position of the sufferer – we look out on the world as a Down’s Syndrome child. In other writers’ hands, it might have become mawkish; not a chance of that with Suki, who just tells it like it is.

It’s hard to believe that the story I’m introducing today, ‘Mirage‘, could be from the same writer. In an edgy black comedy set in a post-apocalyptic world, Drew Randim, a smooth-talking reality show host is down on his luck. But maybe there’s one last payday. It’s a totally different genre, world, and character-set. Suki’s there, masterfully pulling the controls to make unlikely circumstances utterly believable, yet she hides like a chameleon behind her characters. Where’s the author’s voice? There isn’t one. She just lets her people do the talking. And then asks us draw our own conclusions, compelling us to think.

Notice that both these stories, like my published work, bear the Rapscallion imprint. I don’t intend Rapscallion to be a publisher, although I did contribute a little towards the editing – Suki’s so good that not much input was required, and it was more a question of a second opinion; and I did help to get the stories into their e-format. I’ll continue to use Rapscallion as a marque ( – there’s been a recent design-change, as above) which invited writers can use if they wish to, indicating that a story’s got the full five-stars from me.

The stories I feature here in the blog don’t need to be from Rapscallion, but there are a couple of other considerations. My interest is in discovery, so I generally won’t be featuring writers who already get plenty of coverage elsewhere. The recommendations need to be complete short stories, take 30 minutes or less to read, and be available as free ebook downloads – as you’d expect for a sample of work.

Do I want writers to send submissions? Absolutely not. I don’t intend to get into the business of disappointment and rejection. I’m simply doing what I believe agents and publishers should: scouting for talent, not waiting for it. My objective is to find work that sits well alongside mine, so that we can begin to build the outstanding team of writers, reviewers and readers I described in Listening to Lombardi, drawing strength from one another.

But I can’t do it all alone. So if you’re a reader or a reviewer and you’ve come across writing that meets my criteria, then I’d love to hear from you.

Scroll back to the top of the blog and Click on ‘Talent Hunt‘ to keep up with the complete list of writers worth discovering.

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“My impression of kindle … is that most readers have a very fast cycle of Read it. Love it (hopefully). Forget it.

The one-click buying is very instant gratification. Unless you’re a prolific writer of formulaic genre books, turning out 2 or 3 a year, I don’t see much opportunity for building up a readership. Unless you are constantly on the forums you will quickly be forgotten.”

So said fellow lit fic author, Ali Cooper, on a Facebook thread a couple of days back, sparking a stream of comments from other writers. Many of them saw this as the fatal flaw in digital publishing. The ebook is a fad. Most serious readers will turn back to print for their serious reads.

People probably said the same when the motor car was invented. Just think of the inconvenience. Someone walking in front of you waving a red flag. And besides, our roads aren’t wide enough for them. Noisy smelly things too. It won’t be long before everyone goes back to the horse.

Like it or not, digital is here to stay. It doesn’t mean the death of the print book. People will always love them, just as they love horses. But while we may still stroke real books and allow them to nuzzle up to us, I suspect most of us won’t actually own one.

The truth is that we always adapt to new media – and quickly. New roads are constructed, pot-holes covered over, speed-limits put in place, pedestrian crossings and traffic-lights invented.

And our lifestyle evolves too. Car ownership made society more mobile. We moved away from friends and family, and started commuting to our jobs, miles away. Homes became a commodity and a housing market emerged, as the pace of our vehicle-driven job-hopping increased. Suppliers became national instead of local. Even our towns and cities shifted, as malls clustered around available parking space for the delivery trucks and shoppers.

Is life better? Debatable. Are our behaviors different? Undeniably. Was change inevitable? Irresistibly.

I’m pretty much in agreement with Ali. Yes, Kindle readers – and all digital readers – do tend to read, love, forget. And there’s a reason. Our reading behaviors are changing in response to the new media. Mine are anyway.

Let me borrow an image from Seth Godin: the purple cow. Godin says that if you’re in a herd of cows, people won’t remember you unless you’re different. Purple. But let’s develop his analogy. Imagine you’re in a herd of a million cows – and there’s a green cow too, and a blue cow, and a polka-dot pink cow, and several varieties of stripy red. The other cows don’t say Moo! – they say Me! – and they’re all trying to push to the front.

Here’s how it is for readers. I remember seeing a funny cow last time I came this way … purple, I think it was. Can’t see it now though. Maybe over there. Ah, there’s a pink one. Look, that one’s cute …. OK, kids, time to get moving.

That’s how we read, most of us, much of the time. Scan. Stop. Sample. Maybe Like. Move on. It’s how we use Twitter and Facebook. It’s how we read blogs. It’s not hard to find the evidence. As I write, one of my posts, One of our Tweeps is Missing, has attracted 143 visits today, largely as a result of a Facebook link from Ommwriter, which was featured in the post. On the face of it, a success. Until I look more closely. Google Analytics reveals that only 10 visitors spent more than a minute on the page, and 80% of them flashed past in less than 10 seconds.

But what about the readers who do engage, the ones who take the time to read and absorb and then open other pages? Or in Ali’s case, the dozens of people who cared enough about her excellent first novel, The Girl On The Swing, to write reviews. Now that she’s just published her second, Cave, where are they? They’ve probably not forgotten her: it’s just that right now they’re all tied up with the stripy cows.

So, what does the forward-thinking, market-oriented, technically-adept purple cow do? Figures out the media. Fits herself with a GPS tag, and hands out scanners to fans.

Or something like that.

Again I think Ali gets it right: it’s all about being prolific. She suggests that writing two or three books a year or pounding the Kindle boards will keep you in the public view enough to build up a following. Like Barbara Cartland, who published 723 books … averaging 20 books a year from the age of 77 to 97 … and sold over a billion books! Probably having a few royal connections didn’t do her any harm either. (Most of us prefer to keep that sort of thing quiet.)

Now I couldn’t possibly hammer out a novel a fortnight, but I can still learn something from Ms Cartland. I’ve been blogging for the last 20 days, putting on a live creative writing gig most days. It’s keeping me in front of my readers, and showing them how I write. I’m not sure I’ll have the energy to keep it up too much longer: I’m not a spontaneous writer, and coming up with the story-line and writing with as much care as I’d take in a novel often expands out into an all-day job. But I could, relatively easily, write a 20-30 minute short story every couple of weeks.

How would the short story help? Well, I have good evidence that in our changed reader market, the demand for short stories is strong. A year ago, as a trial, I published three free shorts on Smashwords under my Rapscallion imprint – two from Suki Michelle and one from me. Without any effort at all, we’ve had 2500 downloads. You might argue that the majority of our readers have been greaders – they took the stories and never read them – and you’d probably be right. But it only takes one or two reviews like the wonderful, thoughtful piece from eCapris yesterday to start showing the discriminating reader that we mean business. That we’re trying to raise the bar.

In our mobile world, and with the reading tools we have in our pockets, the 30-minute read is likely to become ever more important. Commuting. The lunch-break. Between classes. In the waiting-room. The moments we snatch in our busy day. The free short story and smart essay fit perfectly into this window. And if the reader learns to love a writer at lunchtime, she may end up with his novel in bed that night.

Of course other social marketing tools will continue to be important, not least the Kindle message-boards. But while my comments there may show people who I am as a person, my short stories show who I am as a writer. That seems important.

And there’s one more thing. Remember the cow’s GPS tag? Here’s my version. When readers sign up as members for my blog, my (still-to-be-launched-but-coming-soon) Associate scheme will allow them an email notification option every time a new short story is released. This purple writer means to stay found.

Am I right about changes to our reading behavior? Has the way you read changed in the digital age?

Related posts – both written a year ago:

12 Reasons Why Printed Books Will Survive
With A Little Help From My Friends
Seth Godin’s now saying that purple cows need to be in reinventable fields. Me, I’ll stick with the GPS tag.

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Ommwriter message

A disturbing message

I’m locked into a world where there’s only a blank screen.

Nothing else.

No buttons. No menus. No pop-ups. No tabs.

Blank.

Alone.

No Twitter. No Facebook. Nothing

Friendless.

Likeless.

My head is ambient. Random patterns of sound, swirling, surging, repeating, fading. Electronic leaves falling. Electronic pulse. Electronic argeggios. Going nowhere. Piped into my brain, inescapably.

- You’re a writer? Then write. It’s your only escape.

I press keys. Thinly, they echo back, as shards of sound explode around me.

The page begins to fill, as I write my way back to reality.

How did I get here?

It was Joel Friedlander, The Book Designer, the writer’s friend. I trusted him. I’ve been greading his articles for years, meaning to look at them some day. Until, one day, I did.

When? I can’t remember. There are no clocks in this place, no sense of time.

I can’t even remember exactly what he said. There’s no window to the outside world, no point of reference, no way to send messages.

He said something about a writing tool. Something about concentration and focus. A recommendation. OmmWriter. Omm.

Omm.

There’s a sound sequence I recognize. I’ve been here before. The landscape becomes familiar. A friend. My friend.

- Is it enough? Have I done well, my friend?

- You must write. Always write. Only write, if you wish to escape.

They lied, and it’s a trap. They want to keep me here forever. Just writing. Word after word after word, tumbling out in arpeggios, falling like leaves.

Unnoticed.

Unfriended

Untweeped.

Help!

—————


This was the disturbing message I received, unsigned, this morning.

At first I thought it might be a hoax. You never can tell with the web. But I checked the references, and it’s true that Joel Friedlander posted an article a week back: OmmWriter Dana: My Second-Favorite Writing Program of All Time.

Now Joel’s credentials are of course impeccable. He’s written thousands of articles helping independent writers. Surely no ill can have been intended.

But I followed the trail back to the Ommwriter site, and my fears began to mount:

As mere mortals, we also face the usual challenges of daily life: a multitude of windows open on our computer desktops, messages, emails, calls, meetings, and those crazy thoughts that pass through our minds. OmmWriter emerged as an internal tool to help transport us away from the humdrum noise …

What else is this but a thinly-veiled attack upon the things we value most? Humdrum? Twitter? Facebook? Say it isn’t so. And look carefully at the name of their text editor: Ommdata Dana. Why Dana? Could it be “Download And Never Associate”.

And why are they so insistent on their mortality? Why do they claim to come from Barcelona? My mind is full of questions.

I’m convinced that my message was a genuine cry for help. So what if there was no signature, no avatar? Perhaps this hapless tweep has already been stripped of his – or her – social identity.

We’re a caring community, and I believe that we have a moral obligation to mount a rescue – to save this poor soul from a lifetime of perpetual writing. I would volunteer myself … but Monday’s always such a busy greading day for me, after the weekend.

If you’re as brave as I am, please do what you can … but perhaps you’d be advised not to go in there wearing headphones.

More from the TwitFace Project:

The Twitface Plan
Donate a Family. Save a Writer!
Shining Happy People
+ follow the Twitface Project tag.

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There’s no way for me to subscribe!

Time to restructure my blog.

A few days back I described plans to offer a sign-up option for those who wanted to register as one of my Author Associates. As an Associate, you’re entitled to:

  • purchase my published ebooks at discounted prices
  • get special offers for your friends or reading-groups
  • make sure you never lose the copy you’ve purchased when you change your computer or reading device
  • participate as a reader/reviewer as I release early chapters of my next novel.

All well and good. Except there’s nowhere really for you to sign up. Or that’s what one of my readers told me the other day. In fact, that’s not quite true: you can subscribe to an RSS feed of the blog by clicking on the folded newspaper at the top right of the screen. Huh? RSS? There’s the problem. Many readers aren’t familiar with RSS. And even if they are, maybe they won’t spot my subtle signal. And then, even if they do, will they actually read my posts?

Let me be honest. I’ve subscribed to several blogs via RSS – I request a download to my Google Reader … and then I hardly ever read them. It’s another example of ‘greading‘, acquiring more reading matter than I could ever hope to read in a lifetime, let alone a single day. It’s not that I mean not to read these blogs – I set out with the best of intentions. But there’s just never enough time.

What do subscribers want?

What I do read every day is my email. Email’s important. It includes messages that I probably need to respond to, and which I can’t afford to miss. For that reason, I’m much more selective when I subscribe to a blog via email. Before I sign up, I ask myself these questions:

  1. Is it content that really matters to me – or could I afford to live without it?
  2. Is there any tangible benefit I get as an email subscriber?
  3. Is a digest offered, so that I can scan the main topics and see what I need to read?
  4. Do I have the option to receive new mails at the pace I choose? Is there a weekly as well as a daily option?
  5. Am I likely to be spammed with offers or content that I don’t want – and am I sure that my email details won’t be passed on to others who may send spam?
  6. Is there an easy option to stop subscribing if things don’t work out?

If I’m going to offer my readers the option to subscribe via email, I need to be sure I’m treating their inbox with the same respect that I expect others to show mine.

What does the blogger want?

But now let’s turn things round and look at my requirements as the provider of the service. For a couple of years I’ve been using Google’s Feedburner to allow readers to subscribe to the blog. It’s been a useful basic tool for promoting the blog, but it only really shows me how many subscribers have looked at a post. There’s no kind of interaction with them.

I also need to distinguish between different types of subscriber. My blog serves three purposes. It’s a place where, most days (but not today), I indulge my love of fiction – I try to put on a live writing show. Second, the blog allows me to interact with supporters of my ‘permanent’ writing, the published work. And third, I intend it to be a resource center for those who like me, are hunting down emerging writers who excite and inspire. (More about this in the next post.) So this is what I need to ask:

  1. Can readers specify the type of content they want to see? For example, if they’re interested in emerging writers but not in signing up as an Associate, can they do so?
  2. Can I then group members by their interests, so that they only receive notifications about the content they’ve requested?
  3. Whenever new subscribers sign up, can I be sure that they’ll receive all the necessary instructions to make the best use of the blog, depending on the content they’ve requested? For example, if they sign up as Associate, will they receive posts describing how to apply for discounts or gift-vouchers on my ebooks?
  4. Does the subscription list allow me to maintain my own database, making it easy for me to contact individual members or for them to contact me, when, for example, they apply for special offers?
  5. Will all this integrate seamlessly with my WordPress blog – so that once the system is set up I never need to worry about email notifications again?
  6. Does my email marketing service give me statistical analysis, so that I can easily see the impact of a post on readers – whether it’s moved them to take action or not?
  7. Can I afford the email marketing service I choose?

The last question is critical. When you live by your writing, you very quickly learn the importance of running a tight ship. As I’ve researched, I’ve already found powerful email management systems – costing hundreds of dollars a month. A great idea – for insanity publishing! It may be necessary to sacrifice some of the bells and whistles I’d like for something that fits my budget right now.

As ever there’s lots of guidance on the web: I’ve started with the Email Marketing Services Review from TopTenReviews, and I’ll be checking out each of the providers there in the coming hours – I’d like to have the system up and running by tomorrow.

But perhaps you’ve already been through this process and can point me in the right direction. Or maybe I’ve missed something important. Either way, I’d like to hear from you.

References:
Danielle McGaw, also running the Ultimate Blog Challenge marathon, has been showing us how to minimize expenses if you want to live without a salary. A recommended series for hungry writers.

Here’s the earlier post I refer to at the beginning of the article: Introducing the Author Associates Scheme

Or if you’re new to my blog, and you want something a little lighter for the weekend, try this: 14 ways to make friends with Americans (If you are an American, this post is for you too!)

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- Hut-THREE!

Before the word died I was across the line of scrimmage, neatly dodging my marker, heading for the line. Faster. Break. Shoulder down and cut inside. Now turn! Keep your eye on the ball. Let it come to you. Perfect pass. Now go. Run till your lungs are bursting .. TOUCHDOWN!!

And in that vast arena the only voice I could hear was my father’s, shouting:

- That’s it son! Show’em what you can do!

It was the only voice because he was the only spectator. Him and Lombardi, our faithful old dog.

It was the best present I’d ever had. A brand new writing-kit, helmet, pants, jersey with my own special number – ISBN 978-1-4523-3709-8 – but more than that, the chance to play at Kindlestick Park, home to 5 million fans. This was my chance to make it into the Big League.

As the day I’d always dreamed of drew ever closer, I was the envy of all my friends. Woo-hoo, you made it, you really made it. Gee, I really wish I could be there. I prepared a press-pack, posed for publicity shots – the all-American hero. Yes, I knew it was a lie, but somehow all-British didn’t really work; surely I could be a virtual American, couldn’t I?

But now, as I sat in the locker-room before my big game, I had my first misgivings. Sure, I was just happy to be there and on the team – except there was no team. Plenty of other players, but each one of us scheduled for our five minutes of glory out there alone on the field. Imaginary glory, an imaginary game, imaginary supporters. Except for my dad and Lombardi.

I ran. I dazzled. I scored. I wept.

My father patted me on the helmet.

- Never mind, son. If only the scouts had been here. With a performance like that, you could have been a contender.

And then, for the first – and last – time, Lombardi spoke:

- The achievements of an organization are the results of the combined effort of each individual.

At the time, it didn’t seem to make any sense. But somehow, I couldn’t shake those words out of my head.

I was out there on the practice field with a few of my friends. Back to earth. We were choosing sides for the game, and it was my turn to be captain. Who would I pick first? Suki Michelle. There was a writer I truly admired. A player who hid behind her characters so you’d hardly know she was there, but then when she came running at you, boy, she packed a punch. Like with her short story, Daddy’s Machine: the first time I read it, I didn’t know quite what had hit me.

So who next?

Maybe it was because Lombardi was sitting there, tongue lolling, head cocked, his eyes bright and staring at me – was that a wink? Suddenly I realized exactly what he’d meant. If we were going to win big-time, it wasn’t just about finding the best players. I needed to build an organization. People working together.

Who next? David Baboulene. Player-coach. David’s a strategist, a student of the game, and he teaches his distilled knowledge in The Science of Story. But like me, he’s a performer too, blogging live on how he’s turning a 25-word synopsis into a film within six months. (We still need to teach David a bit about the American game – he thinks he’s Georgie Best, and insists on kicking the ball every time he receives a pass.)

And then? Well if we were going to find talented players, then we needed scouts. First up, I chose eCapris, who reviews ‘ebooks that are shorter than usual’. That’s smart. With so many writers to choose from, it makes sense to spend an hour or so with them and see how they perform. If they were rated by eC, then I was ready to take a closer look.

Next? Cheer-leaders and supporters. Now I know supporters usually choose the team, not the other way round. But there were a couple who’d been particularly loyal, reading everything that came their way. I wanted Niki and Stuart on my side. And I wanted them to know that their efforts to support the team and spread the word were as important as anything else we did.

And now my mind was racing. It wasn’t enough to be a single team. We needed to play in a league. To associate with other teams who had great players too. Teams like 40kBooks perhaps, producing ‘smart books for smart people’. Was I thinking right, Lombardi?

I glanced across at the old dog. He nodded.

# # #



Today’s featured short-story comes from Suki Michelle. A native of Chicago, Suki’s one of the most versatile and exciting writers I’ve met. You’ll find Daddy’s Machine free at Smashwords. It’s a disturbing story about the consequences of intelligence without understanding, and knowledge without wisdom.

If you enjoy this sample, then head on over to her Facebook page for The Apocalypse Gene, something completely different, as is the way with Suki. It’s a novel co-written with partner Carlyle Clarke that ‘breaks convention, combining the magic of urban fantasy with the swagger of near-future cyberpunk’, scheduled for publication in the fall by Parker Publishing Inc.

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At 3.22 this afternoon, I reached saturation point. I’d been busy on the web for hours, checking tweets and posts, following Facebook flows and LinkedIn chains, looking for inspiration and affirmation.

The morning hadn’t been wasted. I was delighted when someone tweeted that they were ‘becoming addicted’ to my writing ( – but be careful with that!) and I connected with Sara Sheridan, whose Guardian blog post today, ‘Why writers must embrace social media, no matter the genre‘, is recommended reading.

But suddenly it was all too much. Like being in a crowded room at a party, when all you want to do is get out and take a deep breath of fresh air. Who are all those smiling faces? And what am I doing here anyway?

I tracked back over the last 100 tweets. A quarter of them were from writers trying to sell me their book. Around 20 gave me news that didn’t really interest me. Most of the rest were either desperate to teach me something, letting me eavesdrop on gossip, or quoting something deep and meaningful.

Only one led me to a blog where I was truly entertained. Seth Godin again – you might have guessed.

Again the question. Why am I even here, blogging?

I guess the answer is that I’m selling too. Except the difference is I’m not going to headline “my AWESOME new book, just $0.99 at Amazon today“.

Instead, my aim is to put on a live performance. Not talking about writing, not trying to teach anyone to write, but just really writing. With proper stories, plot progression, characters you’ll love, hate, laugh at, feel sorry for. And if that gets you hungry for more, well then you’ll be able to get the book at the door at the end of the show.

It’s a two-way thing. Every artist needs an audience, and when it’s live like this, I can hear from your reactions whether I’m getting through to you or not.

And you know what? If I’m going to put on a good show, then I probably need to rest up more and spend more time in rehearsal. I’m not saying I shouldn’t talk to my friends and supporters – that’s an important part of the feedback – but maybe I shouldn’t spend so much of the day trawling for readers. If the show’s good enough, word will spread and people will arrive, I’m sure of that.

But wait. This has been a rant, not a performance. So let’s put that right. Here’s a 5000-word short story that I’ve just reposted on Smashwords: Waiting for Orders. It’s free, an irreverent satirical romp, short enough to be read in 20 minutes, and needs to be read in the voice of a young Jack Nicholson. Does it work for you? Cheers or hisses or silence?

And that brings me nicely to tomorrow’s topic – the importance of the short story, and why I’m going to be spending much more time reading (and sharing with you) other emerging writers I admire.

# # #

If you’ve never used Smashwords before, you’ll need to sign up first. Then refer to this guidance page to optimize your reading experience. Smashwords allows you to download in a number of different formats to suit your e-reader. I’m still using my PC and the quickest way is to use the HTML version offered. But I much prefer using Kindle for PC – a free download – all the details are on the guidance page.

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Pirate


An operetta in five acts – with lyrics by Mr WS Gilbert.


‘Publishers cannot pay higher royalties because the money has to go to fighting piracy’TeleRead: April 12, 2011.


ACT ONE

When Alain was a little lad he proved so brave and daring,
His father thought he’d ‘prentice him to some career seafaring.

If you’d known me as a youth, you’d hardly recognize the wretch who stands before you today. With a stout heart and an unyielding arm, I fought piracy with the best of them. When someone offered to lend me a book, I steadfastly refused to accept it, preferring to buy my own copy. When our school started handing out photocopied pages from text-books, I poured sugar in the toner – and it wasn’t long before I could dismantle the drum and make off with it in less than 30 seconds.

From my lofty moral plateau, how far I was to fall!

ACT TWO

Oh, better far to live and die
Under the brave black flag I fly

How did I become a pirate?

Was it a thirst for freedom and adventure? Was it my love of words, the sensuous thrill of ‘swashbuckling’ as it surged forward in my mouth to break on my lips, then fell back exhausted? Was it Johnny Depp?

I’d served my apprenticeship and was an articled writer with a book of my own, written and reader-ready. It was then that Pirate-King Mark Coker came marching into town, recruiting for the bad ship Smashwords. His rallying-call had a beauty and purity I found irresistible. “God is dead.” Ah, Nietzche! “Big Publishing is built upon a broken business model.” And he pressed me to answer a question, neatly bringing the old JFK proposition into tune with the times.

Ask not what you can do for your publisher – ask what your publisher can do for you.

A few days later I was camped at the mouth of the Amazon with the motley Smashwords crew. Every morning we set sail, me and ten thousand other ragged writers with the wind in our faces, bent on mutiny and mischief. We hacked at prices, strangled the old trade-routes, thumbed our noses at authority and tradition. Pirates, of course, but good pirates, only intent on the redistribution of opportunity. Every evening newcomers flocked into the camp, ready to serve under the skull and crossbones.

ACT THREE

I can tell undoubted Raphaels from Gerard Dows and Zoffanies,
I know the croaking chorus from the Frogs of Aristophanes! …
In short, in matters vegetable, animal, and mineral,
I am the very model of a modern Major-General.

Unperturbed, the ships of the great publishers continued their stately progress, laden with the works of fine writers and Tony Blair. (No sir, ‘laden’, not ‘bin Laden’ – they’re still working on the terms.) Let Coker and his mutineers slash prices, and cut their own throats into the bargain. Quality and influence would win the day, as it always had. The croaking chorus would soon be silent.

And besides, there were more important battles to fight, against the age-old foe of my youth – the copy-pirate. Now he was digital and doubly dangerous. But with so many years of experience, this was a battle publishers knew they could win. What’s more, they knew who would pay: their own loyal authors of course, on whose behalf the battle was being fought.

ACT FOUR

Although we live by strife,
We’re always sorry to begin it,
For what, we ask, is life
Without a touch of Poetry in it?

I have a vision.

In dark Amazonian alleyways, heroes rub shoulders with villains. The New Pirates are now the New Publishers. There are no readers, only writers, and on every corner, they plead with one other:

- Read my book, guv? Please read my book. I’m sure you’re going to like it. OK, don’t read it. Just Like it. Or maybe you could just Like me.

What of the Old Publishers? They’re still fighting the Old Pirates, and they’re still winning. Copy-protection’s easier now they no longer work with living writers. And dead writers are far less likely to mutiny.

I have seen the error of my ways.

ACT FIVE

Resume your ranks and legislative duties,
And take my daughters, all of whom are beauties.

Is it too late to say I’m sorry? Too late to renounce my boorish behavior, and fall back into line with the good and the great?

Ever since ‘independent’ became fashionable, I feel like I’ve been losing my independence. A few days ago, word came round that we’re not to call ourselves pirates any more, we Smashwords people. We’re ‘Smashers’ – official! Institutionalized nihilism! I didn’t get into this to be an institution. Or to smash. Just to change, and to have some fun.

And another thing, it’s slim pickings these days, being a writer-pirate. With all the competition, you have to work so hard.

So, what about it publishers, you who are trying so hard to help writers by maintaining the old order? Won’t you take me back? I’m not even asking for much, not like that audacious Hocking woman. A few thousand would suit me just fine.

Ah yes. Yes, of course – I’d forgotten. This is where we came in.

# # #

If you expected to see me revealing the secrets of how to hypnotize your readers today, well I’m sorry to disappoint you. But my lips are sealed – as I said they would be unless we had at least 10 Likes for the post. No likee – no tellee. You’ll need to speak to a few of your friends if you want the lowdown.

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Hypnosis

My Monday Morning Message from Cathy Stucker this week was: “Everything can always be done better than it is being done.” And she issued this challenge: “This week, instead of accepting what is, look for how you can make things better for yourself and others.” Well, Cathy, I think I can. I’m going to show writers and bloggers how they can immediately get the undivided attention of their readers.

By hynotizing them.

That’s right. I’m going to share with you a secret that will get you lots more followers and fans. Can you imagine the excitement of putting your blog to bed at night, then waking up in the morning to find dozens … or maybe hundreds .. maybe THOUSANDS of new readers? Better still, anyone can learn the technique in just a few minutes, it’ll cost you nothing, and it’s actually good for your health. Instead of spending the whole day chasing new followers on your social networks, you’ll be able to sit back and relax, confident that readers will come flocking to you.

The idea first came to me when I noticed that my Twitter friend, Barbara Ford-Hammond (@barbfh), described herself as an ‘author, hynoptist, muse‘. What a brilliant combination! I needed to find out more, and asked Barbara how she hypnotized her readers. The answer came back: “Books do. Entice to suspend reality, be at ‘one’ with the words and use imagination“.

Well, that wasn’t quite what I had in mind. Yes, I believe in the magic of words too, but I wanted more than a metaphor. How could I really use the power of suggestion to influence readers, so that they would enthusiastically respond to whatever I wrote?

As I researched, I started to become aware of the ethical dangers of hypnosis – and perhaps that worries you too. Might there not be a danger that like the Pied Piper of Hamelin I could play a merry tune for my readers and lead them off into the darkness, never to be seen again? Fortunately, that’s not the way it works. Hypnosis will only take people where they are willing to go – according to James Randi it is “a mutual agreement of the operator and the subject that the subject will cooperate in following suggestions“. It follows therefore that my readers will only be grateful: since they want to read my writing anyway, hypnosis will only facilitate their journey. Think of it as a kind of therapy.

And besides, there are very respectable precedents. Like Agatha Christie, the best-selling author of all time. According to the BBC, “Christie used literary techniques mirroring those employed by hypnotherapists and psychologists, which have a mesmeric effect on readers.” Scientists loaded her 80+ novels onto a computer and analysed her words, sentences and phrases.

“The team found that common phrases used by Christie acted as a trigger to raise levels of serotonin and endorphins, the chemical messengers in the brain that induce pleasure and satisfaction.”

But that’s not the approach that I’m recommending. There’s no computer research. No chemicals. You don’t need to use any special words or phrases. It’s not about sentence structure or incantation. There are no tricks.

So what exactly is my secret method? How can you use hypnosis to make that connection with new readers, and turn them into fans? If enough of you are interested, then I’ll reveal all in my next post. If I see at least 10 clicks on the Like or Tweet buttons below, I’ll know you want to hear more. If not, I’ll move on to another topic … and my lips will be sealed forever. (Don’t do that to me!)

Ah … I hear them calling downstairs. Sounds like my daughter’s laid another egg, and they want me to snap her out of it.

References

Cathy Stucker a.k.a The Idea Lady – and that’s exactly what she is. A blog simply bursting with ideas. Highly recommended.

James Randi – acclaimed stage magician and scientific sceptic. Known for exposing charlatans. Uh-oh. The quote is from ‘An Encyclopedia of Claims, Frauds, and Hoaxes of the Occult and Supernatural

Here’s the BBC article on Agatha Christie’s use of hypnosis.

Thank you, Barbara Ford-Hammond, for being a good sport, and allowing me to quote you. For more from a proper hypnotherapist (and muse!), visit Barbara’s site.

A few other TwitFace posts:

The Twitface Plan
7 Health & Safety Tips for Bloggers
14 Ways to Make Friends with Americans
Shiny Happy People

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Sweet

Have you ever noticed that there’s a direct correlation between the length of a post and reader reaction?

That’s why this one’s short.

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On a more serious note today, I’m going to introduce a new scheme – Author Associates, intended as a model to strengthen the relationship between writers and enthusiastic readers. I want to look again at Andy Woodworth’s eBook Reader’s Bill of Rights, and suggest how we could give our readers real ownership of the eBooks they buy (which Amazon denies at the moment). And I want to show why Smashwords is one of the indie writer’s most important tools.

Expensive Tastes

First, let’s recap. In my last post, I explained (well, narrated really) why I’m increasing the price of my e-novel – to $5.95 in the US and £3.75 in the UK (plus all the various delivery charges and taxes that eBooks so unfairly attract). The reason was to change reader expectations. At $0.99, the expectation is probably low, and I may be damaging my book’s prospects in two ways: first by not attracting the right kind of reader; and second, by attracting the wrong kind of reader.

‘Right’ and ‘wrong’ is not a value judgement – it’s not the same as saying ‘good’ and ‘bad’. In the book market, there’s plenty of room for both fast-food and fine-dining. Both have their place. But you’d better be sure that if your customers are expecting McDonalds, you don’t offer soft candlelight, an expensive wine-list, discreet table-side service. Or vice versa. You’ll just get them confused – and probably unhappy.

What sort of customers do I want? I’m looking for discriminating readers – people who’ll come to the table with high expectations. They want a good yarn told with craftsmanship, artistry, polish. By increasing the recommended retail price, I hope I’ll be able to find them.

The Value of Sharing

Yet in earlier posts, I’ve often promoted the importance of sharing and the value of free. Not long ago, I wrote:

‘If I look at the books and the authors I love best, almost without exception I started reading because of the recommendation of a teacher or reviewer I respected, or a friend or a family member. In many cases, I was a borrower, then a convert, then a purchaser.’

Look at the copyright notice on The Lebanese Troubles and you’ll see that I’ve encouraged readers to share the book with friends and family, instead of insisting (as most eBooks do) that each reader must purchase a separate copy. It’s not because I don’t need the money: like most writers, I need to make enough to support my habit. But I’m taking the long-term view.

Will readers really recommend? If my work’s good enough, I believe they will. Our libraries and music collections define us: they show our friends who we really are. That’s why Goodreads is so popular. And if we spot a new talent, so much the better: we can claim credit for being one of the first to notice. Yes, people do talk when they find a writer or a musician they really enjoy.

So What’s The Pitch?

Here goes our schizophrenic writer again, raising the price on the one hand while advocating sharing on the other. How can this make sense?

Like this.

The recommended retail price sends my value signal to the market – and that’s where the price will settle in the long run. But at this point in my writing career, volume sales are far less important than winning the support of key ‘influencers’ – people who care enough about my writing project to become participants themselves. I need readers to post thoughtful reviews on the key reader sites – Amazon (US and UK), Smashwords, Nook, Goodreads. I need them to recommend my work to friends. And not least, I need direct feedback.

Where am I going to find these people? Right here, on this blog, if I use it properly. By investing the same amount of creative energy and care into the blog as I would into a novel, it becomes an interactive showcase for my writing. I hear some writers complaining that blogging takes time away from their real writing. For me, this is real writing, and it’s the place where I can interact best with my readers – putting on a series of live gigs. If you enjoy the gig enough, chances are that you may start buying the published material … and hopefully you’ll tell your friends too, so they can catch up with the next performance.

The Author Associates Scheme

It’s because this core group of influencers is critical to my success that I’m launching my new scheme. This is how Author Associates works.

If you enjoy the blog, or already have a copy of ‘The Lebanese Troubles’, you are invited to register. Then, as an associate, you may:

1. Purchase your own copy of ‘The Lebanese Troubles’ for just $1.99, via a discount coupon that will allow the eBook to be read in any format. This offer will expire after 200 coupons have been issued.

2. Apply for a batch of 5 gift coupons, allowing friends and family to get the eBook free of charge on your recommendation.

3. Apply for up to 20 discount coupons, allowing members of your reading-group to purchase the eBook at half-price.

4. Register your TLT purchase. Then, if you have purchased for one e-reader, you will be able to view the eBook in any format. You will also be entitled to a free replacement copy, should your original copy become inaccessible, for whatever reason.

5. View and comment on draft chapters of my next novel, scheduled from August 2011 onwards.


Reader Rights and Redundancy Marketing

Before we look at implementation, let’s just pause for a moment on clause 4 – being able to view the book in any e-reader format, and getting a free replacement copy if your original copy is lost or broken. My thinking here has been greatly influenced (again!) by Andy Woodworth’s e-Book Reader’s Bill of Rights. Here’s his complaint.

‘Digital Rights Management (DRM), like a tariff, acts as a mechanism to inhibit this free exchange of ideas, literature, and information. Likewise, the current licensing arrangements mean that readers never possess ultimate control over their own personal reading material. These are not acceptable conditions for eBooks.’


I wholeheartedly agree with Andy’s stand. In the digital age, equipment manufacturers and content providers have profited enormously from built-in redundancy. If you’re old enough, you’ll remember the Betamax/VHS divide in the early days of VTR. When VHS finally won out, my whole investment in Betamax videos was wasted: if I loved a film, I had to buy my Betamax version all over again to watch it on my new VHS machine. And then again when DVD swept in to replace video. And then again when I moved back from the Mid-East to the UK, only to find that my DVD player wouldn’t work with European disks, and that my new European player read my existing collection as a series of question-marks. It happens with printers as well. I’ve been using my trusty printer for years, but now they’ve stopped issuing the ink cartridges for that model. And how many times does Microsoft want me to buy their operating system? It’s just an operating system, for goodness sake! I don’t care!

We’re going the same way with eBooks, unfortunately. Yes, there’s apparently an industry-standard – ePub – and the ePub version is fine for the iPad and the Nook. But not on the Kindle. And if I publish via Amazon, using the .mobi standard, that’s fine for the Kindle, but not anything else. I worry about closed systems. I worry even more when I see, in the small print, that the purchase I thought I’d just made is only a license: the eBook doesn’t really belong to me, as a printed book does. If the only concern is to maximize sales and profitability – to sell the same product again and again as hardware is updated or replaced – then all this makes perfect sense. But for anyone who feels that the customer’s interests should come first, redundancy marketing is repugnant.

The good news is that – because I’ve taken the indie path to publishing – I can take a stand and offer my readers a much better deal. With a little help from Smashwords.

Smashwords To The Rescue

Smashwords is a very popular digital publishing platform, but I hear the occasional criticism from authors who say they never actually sell anything there; readers flock to Smashwords looking for free books, but when they want to buy, they go to Amazon. That may be true at present, but it’s a misunderstanding of the Smashwords mission. The site has been built by a writer for writers, and it’s a place where the writer’s interests always come first, where we can truly exercise our freedom to publish, price and market in the way we choose.

When I publish there, my eBook is automatically converted into 10 different formats. So no matter which e-reading device the reader prefers – Kindle, iPad, Nook, the Sony Reader, the PC or laptop, a mobile phone – one of the Smashwords versions is going to do the job (- not necessarily perfectly, but we’ll come to that another time).

The second huge Smashwords benefit is that it gives me complete control and authority over any discounts that I choose to offer. It gives me the flexibility to offer gift vouchers and discount coupons via Author Associates; better still, it has a reporting system that allows me to relate a coupon number to an individual associate, so that I can track coupons already used, and monitor the effectiveness of my scheme.

Getting Started As An Associate

There’s still work to be done to perfect the new scheme. Smashwords doesn’t tell me who’s purchased my books. Nor should they. I personally wouldn’t want to be pursued by every writer whose book I’d downloaded just to take a look-see. It’s important that Author Associates should be an opt-in scheme for readers who are genuinely enthusiastic, and that no-one should feel pressurized to participate. But that means I’ll need to build a special sign-up tool here on the blog. (Don’t be surprised if you see scaffolding here in the next few days.) I’m going to need a good database too, to keep on top of the interactions with associates. Luckily in another life, I’m a web/database designer – so I’ll be able to cope. No doubt there’ll be other teething problems…

But to get started, there’s nothing like starting. So if you’re interested in joining me as an Associate, and taking advantage of any or all the benefits of the scheme, just let me know right now in a brief comment, and I’ll get back to you by email with more details.

Related posts

Triple Filtrée – No Smooth Outcome. Positioning the novel – as a large potato, or a large beer?
Whose eBook – Yours, Mine or Amazon’s? Am I buying the eBook or just licensing it?
Go On! Lend My Book! – My original post on book-sharing – including a sample ‘sharing’ copyright notice.

Other References

The eBook Reader’s Bill of Rights: Andy Woodworth
Smashwords: sign-up page
Smashwords: my novel page

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