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Rapscallion

In yesterday’s post, Read it – Love it – Forget it, I suggested that the best way for a creative writer to find new readers was … to be a creative writer. And that, since digital readers are changing our way of life, making it easy for people to grab half-an-hour’s content at the break-points in a busy day, the short story is an ideal platform.

There are certainly other ways to stay in the spotlight. Constantly showing up on message-boards for example. Participating in writer groups. Pumping a novel on Twitter, Facebook. But as Joy Campbell commented not long ago, sometimes writers begin to feel they’re pimping their books. And if they think that, then it probably won’t be long before readers notice too.

Even if the writer’s self-publicity campaign is discreet, comments on a forum show who they are, whereas a free short story shows how they write. There’s a much better likelihood of a good match between reader and writer if the reader’s already familiar with the likely content, style and interests before she pays her money and downloads the novel.

And that’s why I’m planning to reduce my blog posts somewhat, aiming instead to publish one or two free shorts per month.

But it won’t just be my short stories I’m featuring here. I’m planning to point you towards other emerging writers you’ll probably enjoy if you like my work.

Let’s be honest. My motives are not entirely altruistic. Right from the start of this writing adventure, I realized that with a million other novelists out there, my chances of making an impression on readers were somewhere between nil and infinitesimal. But maybe I could do better if I carved out my own niche, and filled it with writers, readers and reviewers who shared a common interest: searching for new writers whose work we’d be proud to display in our permanent libraries. Timeless books and stories that we found first.

What exactly am I looking for?

Stories that:

  • transcend or transform their genre (or perhaps have no genre at all – personally, I’m something of a genre-jumper).
  • leave an indelible impression – I know I’ll still remember them in a few years’ time.
  • twist the kaleidoscope, revealing new patterns, shapes and dimensions.
  • compel me to participate, not just observe.

Writers who:

  • paint a whole picture with just a few deft brushstrokes.
  • write their characters so large on the page that I’m only dimly aware it’s a fiction, or that a writer even exists.
  • craft every word with care, yet never try to overwhelm me with technique.
  • push the envelope, showing new possibilities for the short story or the novel.


Perhaps an example helps. I introduced you to Suki Michelle‘s work a couple of day’s back. ‘Daddy’s Machine‘ is a short story told from the viewpoint of a Down’s Syndrome sufferer – but with an IQ of 165. The story is multi-threaded with issues: the balance between intelligence and understanding; scientific research and morality; our responsibilities as carers; how we assess criminal responsibility. But what I find extraordinary is Suki’s ability to put us in the position of the sufferer – we look out on the world as a Down’s Syndrome child. In other writers’ hands, it might have become mawkish; not a chance of that with Suki, who just tells it like it is.

It’s hard to believe that the story I’m introducing today, ‘Mirage‘, could be from the same writer. In an edgy black comedy set in a post-apocalyptic world, Drew Randim, a smooth-talking reality show host is down on his luck. But maybe there’s one last payday. It’s a totally different genre, world, and character-set. Suki’s there, masterfully pulling the controls to make unlikely circumstances utterly believable, yet she hides like a chameleon behind her characters. Where’s the author’s voice? There isn’t one. She just lets her people do the talking. And then asks us draw our own conclusions, compelling us to think.

Notice that both these stories, like my published work, bear the Rapscallion imprint. I don’t intend Rapscallion to be a publisher, although I did contribute a little towards the editing – Suki’s so good that not much input was required, and it was more a question of a second opinion; and I did help to get the stories into their e-format. I’ll continue to use Rapscallion as a marque ( – there’s been a recent design-change, as above) which invited writers can use if they wish to, indicating that a story’s got the full five-stars from me.

The stories I feature here in the blog don’t need to be from Rapscallion, but there are a couple of other considerations. My interest is in discovery, so I generally won’t be featuring writers who already get plenty of coverage elsewhere. The recommendations need to be complete short stories, take 30 minutes or less to read, and be available as free ebook downloads – as you’d expect for a sample of work.

Do I want writers to send submissions? Absolutely not. I don’t intend to get into the business of disappointment and rejection. I’m simply doing what I believe agents and publishers should: scouting for talent, not waiting for it. My objective is to find work that sits well alongside mine, so that we can begin to build the outstanding team of writers, reviewers and readers I described in Listening to Lombardi, drawing strength from one another.

But I can’t do it all alone. So if you’re a reader or a reviewer and you’ve come across writing that meets my criteria, then I’d love to hear from you.

Scroll back to the top of the blog and Click on ‘Talent Hunt‘ to keep up with the complete list of writers worth discovering.

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“My impression of kindle … is that most readers have a very fast cycle of Read it. Love it (hopefully). Forget it.

The one-click buying is very instant gratification. Unless you’re a prolific writer of formulaic genre books, turning out 2 or 3 a year, I don’t see much opportunity for building up a readership. Unless you are constantly on the forums you will quickly be forgotten.”

So said fellow lit fic author, Ali Cooper, on a Facebook thread a couple of days back, sparking a stream of comments from other writers. Many of them saw this as the fatal flaw in digital publishing. The ebook is a fad. Most serious readers will turn back to print for their serious reads.

People probably said the same when the motor car was invented. Just think of the inconvenience. Someone walking in front of you waving a red flag. And besides, our roads aren’t wide enough for them. Noisy smelly things too. It won’t be long before everyone goes back to the horse.

Like it or not, digital is here to stay. It doesn’t mean the death of the print book. People will always love them, just as they love horses. But while we may still stroke real books and allow them to nuzzle up to us, I suspect most of us won’t actually own one.

The truth is that we always adapt to new media – and quickly. New roads are constructed, pot-holes covered over, speed-limits put in place, pedestrian crossings and traffic-lights invented.

And our lifestyle evolves too. Car ownership made society more mobile. We moved away from friends and family, and started commuting to our jobs, miles away. Homes became a commodity and a housing market emerged, as the pace of our vehicle-driven job-hopping increased. Suppliers became national instead of local. Even our towns and cities shifted, as malls clustered around available parking space for the delivery trucks and shoppers.

Is life better? Debatable. Are our behaviors different? Undeniably. Was change inevitable? Irresistibly.

I’m pretty much in agreement with Ali. Yes, Kindle readers – and all digital readers – do tend to read, love, forget. And there’s a reason. Our reading behaviors are changing in response to the new media. Mine are anyway.

Let me borrow an image from Seth Godin: the purple cow. Godin says that if you’re in a herd of cows, people won’t remember you unless you’re different. Purple. But let’s develop his analogy. Imagine you’re in a herd of a million cows – and there’s a green cow too, and a blue cow, and a polka-dot pink cow, and several varieties of stripy red. The other cows don’t say Moo! – they say Me! – and they’re all trying to push to the front.

Here’s how it is for readers. I remember seeing a funny cow last time I came this way … purple, I think it was. Can’t see it now though. Maybe over there. Ah, there’s a pink one. Look, that one’s cute …. OK, kids, time to get moving.

That’s how we read, most of us, much of the time. Scan. Stop. Sample. Maybe Like. Move on. It’s how we use Twitter and Facebook. It’s how we read blogs. It’s not hard to find the evidence. As I write, one of my posts, One of our Tweeps is Missing, has attracted 143 visits today, largely as a result of a Facebook link from Ommwriter, which was featured in the post. On the face of it, a success. Until I look more closely. Google Analytics reveals that only 10 visitors spent more than a minute on the page, and 80% of them flashed past in less than 10 seconds.

But what about the readers who do engage, the ones who take the time to read and absorb and then open other pages? Or in Ali’s case, the dozens of people who cared enough about her excellent first novel, The Girl On The Swing, to write reviews. Now that she’s just published her second, Cave, where are they? They’ve probably not forgotten her: it’s just that right now they’re all tied up with the stripy cows.

So, what does the forward-thinking, market-oriented, technically-adept purple cow do? Figures out the media. Fits herself with a GPS tag, and hands out scanners to fans.

Or something like that.

Again I think Ali gets it right: it’s all about being prolific. She suggests that writing two or three books a year or pounding the Kindle boards will keep you in the public view enough to build up a following. Like Barbara Cartland, who published 723 books … averaging 20 books a year from the age of 77 to 97 … and sold over a billion books! Probably having a few royal connections didn’t do her any harm either. (Most of us prefer to keep that sort of thing quiet.)

Now I couldn’t possibly hammer out a novel a fortnight, but I can still learn something from Ms Cartland. I’ve been blogging for the last 20 days, putting on a live creative writing gig most days. It’s keeping me in front of my readers, and showing them how I write. I’m not sure I’ll have the energy to keep it up too much longer: I’m not a spontaneous writer, and coming up with the story-line and writing with as much care as I’d take in a novel often expands out into an all-day job. But I could, relatively easily, write a 20-30 minute short story every couple of weeks.

How would the short story help? Well, I have good evidence that in our changed reader market, the demand for short stories is strong. A year ago, as a trial, I published three free shorts on Smashwords under my Rapscallion imprint – two from Suki Michelle and one from me. Without any effort at all, we’ve had 2500 downloads. You might argue that the majority of our readers have been greaders – they took the stories and never read them – and you’d probably be right. But it only takes one or two reviews like the wonderful, thoughtful piece from eCapris yesterday to start showing the discriminating reader that we mean business. That we’re trying to raise the bar.

In our mobile world, and with the reading tools we have in our pockets, the 30-minute read is likely to become ever more important. Commuting. The lunch-break. Between classes. In the waiting-room. The moments we snatch in our busy day. The free short story and smart essay fit perfectly into this window. And if the reader learns to love a writer at lunchtime, she may end up with his novel in bed that night.

Of course other social marketing tools will continue to be important, not least the Kindle message-boards. But while my comments there may show people who I am as a person, my short stories show who I am as a writer. That seems important.

And there’s one more thing. Remember the cow’s GPS tag? Here’s my version. When readers sign up as members for my blog, my (still-to-be-launched-but-coming-soon) Associate scheme will allow them an email notification option every time a new short story is released. This purple writer means to stay found.

Am I right about changes to our reading behavior? Has the way you read changed in the digital age?

Related posts – both written a year ago:

12 Reasons Why Printed Books Will Survive
With A Little Help From My Friends
Seth Godin’s now saying that purple cows need to be in reinventable fields. Me, I’ll stick with the GPS tag.

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Hypnosis

My Monday Morning Message from Cathy Stucker this week was: “Everything can always be done better than it is being done.” And she issued this challenge: “This week, instead of accepting what is, look for how you can make things better for yourself and others.” Well, Cathy, I think I can. I’m going to show writers and bloggers how they can immediately get the undivided attention of their readers.

By hynotizing them.

That’s right. I’m going to share with you a secret that will get you lots more followers and fans. Can you imagine the excitement of putting your blog to bed at night, then waking up in the morning to find dozens … or maybe hundreds .. maybe THOUSANDS of new readers? Better still, anyone can learn the technique in just a few minutes, it’ll cost you nothing, and it’s actually good for your health. Instead of spending the whole day chasing new followers on your social networks, you’ll be able to sit back and relax, confident that readers will come flocking to you.

The idea first came to me when I noticed that my Twitter friend, Barbara Ford-Hammond (@barbfh), described herself as an ‘author, hynoptist, muse‘. What a brilliant combination! I needed to find out more, and asked Barbara how she hypnotized her readers. The answer came back: “Books do. Entice to suspend reality, be at ‘one’ with the words and use imagination“.

Well, that wasn’t quite what I had in mind. Yes, I believe in the magic of words too, but I wanted more than a metaphor. How could I really use the power of suggestion to influence readers, so that they would enthusiastically respond to whatever I wrote?

As I researched, I started to become aware of the ethical dangers of hypnosis – and perhaps that worries you too. Might there not be a danger that like the Pied Piper of Hamelin I could play a merry tune for my readers and lead them off into the darkness, never to be seen again? Fortunately, that’s not the way it works. Hypnosis will only take people where they are willing to go – according to James Randi it is “a mutual agreement of the operator and the subject that the subject will cooperate in following suggestions“. It follows therefore that my readers will only be grateful: since they want to read my writing anyway, hypnosis will only facilitate their journey. Think of it as a kind of therapy.

And besides, there are very respectable precedents. Like Agatha Christie, the best-selling author of all time. According to the BBC, “Christie used literary techniques mirroring those employed by hypnotherapists and psychologists, which have a mesmeric effect on readers.” Scientists loaded her 80+ novels onto a computer and analysed her words, sentences and phrases.

“The team found that common phrases used by Christie acted as a trigger to raise levels of serotonin and endorphins, the chemical messengers in the brain that induce pleasure and satisfaction.”

But that’s not the approach that I’m recommending. There’s no computer research. No chemicals. You don’t need to use any special words or phrases. It’s not about sentence structure or incantation. There are no tricks.

So what exactly is my secret method? How can you use hypnosis to make that connection with new readers, and turn them into fans? If enough of you are interested, then I’ll reveal all in my next post. If I see at least 10 clicks on the Like or Tweet buttons below, I’ll know you want to hear more. If not, I’ll move on to another topic … and my lips will be sealed forever. (Don’t do that to me!)

Ah … I hear them calling downstairs. Sounds like my daughter’s laid another egg, and they want me to snap her out of it.

References

Cathy Stucker a.k.a The Idea Lady – and that’s exactly what she is. A blog simply bursting with ideas. Highly recommended.

James Randi – acclaimed stage magician and scientific sceptic. Known for exposing charlatans. Uh-oh. The quote is from ‘An Encyclopedia of Claims, Frauds, and Hoaxes of the Occult and Supernatural

Here’s the BBC article on Agatha Christie’s use of hypnosis.

Thank you, Barbara Ford-Hammond, for being a good sport, and allowing me to quote you. For more from a proper hypnotherapist (and muse!), visit Barbara’s site.

A few other TwitFace posts:

The Twitface Plan
7 Health & Safety Tips for Bloggers
14 Ways to Make Friends with Americans
Shiny Happy People

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World-Changing Articles

In 2004-5, two seminal papers changed the way we think about the web, the world, and everything.

Tim O’Reilly’s “What is Web 2.0” explained how the web had become interactive, with dynamic blogs replacing static websites, and readers/users becoming directly involved in the creation and promotion of new products. Proponents of Web 2.0, he said, knew how to “harness collective intelligence” – just the way that Wikipedia does it with literally thousands of volunteers adding, editing and correcting content daily.

Chris Anderson’s article, “The Long Tail“, showed how digital content would change the dynamics of marketing. Since the physical product – a DVD or a book, say – was no longer required, shelf-space effectively became infinite. Which meant goodbye to shelves, goodbye to bricks-and-mortar bookshops, goodbye to ‘out of print’, goodbye to big-publisher control of the market, goodbye to restrictive pricing practices. Later, in a follow-on book, Anderson included charts showing that, while a small number of best-sellers (‘the head’) would continue to dominate the digital market, the new niche products (‘the tail’) would always find buyers, and that the more digital content released, the more we would consume. While the tail didn’t exactly wag the dog, it was far longer than we ever imagined.


The Fourth Dimension

So according to Anderson, it all comes down to dimensional shift. When Length, Width and Depth are no longer a consideration, marketing and the supply-chain evolve. But there was another dimension he didn’t consider. A dimension that never changed. Time.

If I were a mathematician, I’d insert a formula here. But since my mind copes better with images, let me put it this way:

Give a dog a bone and he’ll eat it. Give a dog 5 bones and 2 minutes and he’ll take the easiest bits.

It’s not a perfect analogy. To get it working you’ll have to train your dog to be time-aware and give him a stop-watch. But you see my point, don’t you? That with the torrent of digital material unleashed upon us, and limited time, our consumption patterns were always bound to change. For the marketer, that’s irrelevant. He’ll count what’s easy to count. The number of dogs. The number of bones. Their availability and price. The cost of dog ownership. That’s how we measure our success in the digital economy – with numbers.

Most of us have learnt to go with the flow, whether reading or listening. Certainly my reading habits have changed. I’ve talked elsewhere about ‘greading‘ – the acquisition of more written content than I could possibly consume in a lifetime, just in case someday I might find the time to read it. ‘Headlining’ is another conveniently-packaged reading technique: scanning the latest news or posts, then dropping into the detail to speed-read where something interesting catches the eye. But reading – taking time with words, interpretation, deep understanding … thinking! – well, who’s got the time these days?

Of course there will always be die-hards who try to resist the inevitable. Watch this BBC video clip now and wallow in the nostalgia for a couple of minutes – but don’t forget to come back!

Telling, isn’t it, that they choose to listen on vinyl? Unreconstructed technophobes!


Web ME 2

In recent weeks, a new feature has been springing up all over the web – the Like button. The purpose of the button, as far as I can see, is to eliminate the need to read entirely. Not long ago, I used to get dozens of requests a day to read someone’s blog or book. Doesn’t happen any more. Now people just ask me to Like their work. I have to confess that at first – forward-thinker though I am – I was uncomfortable with this innovation. It seemed so … uncritical somehow. I’m not the sort of person who gets pleasure out of voting people down, and I wrote to a number of the sites offering ‘Like’ to ask if they could also offer an ‘Indifferent’ or ‘Can’t be bothered’ button.

But I’ve given the matter some thought, and I now see ‘Like’ as a very positive development.

First, it’s undoubtedly a time-saver. I’m saving dozens of hours a week not reading material that otherwise might have seemed important.

Second, Liking is deeply embedded in our democratic traditions. Politicians have known for years that what matters is not whether people read or understand their manifestos, but whether they have an opinion about them. The key to a successful election campaign is not sound policy but momentum in the opinion polls, building up an irresistible force of people who Like you. Why should it be any different with a blog or a book?

Third, this is a textbook application of Newtonian physics, as marketing scientists have explained. ‘Every body attracts every other body with a force that is proportional to the mass of each body.’ Thus, the attraction of a blog or a book which has 200 Likes is 100 times greater than the attraction of a book with only 2 Likes.

Look at O’Reilly’s definition again, and you’ll see that we need to redefine it. Web 2.0, it turns out, is not about harnessing collective intelligence, but harnessing collective opinion. ’1000 people say this blog is great. I’ll go along with that.’

Web 2.0 has reinvented itself as Web ME 2.



References

Of course I’m not expecting you to actually read these world-changing articles. But in case you want to gread them, or just Like them, here are the references.

What is Web 2.0? – Tim O’Reilly
The Long Tail – Chris Anderson

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Lendle-ing again

Well two-and-a-half cheers! eBook-sharing is back on the agenda again.

One day after stopping Lendle in its tracks, Amazon relented and they’re back in business again, with just a teensy bit of sync-ing goodness (‘useful but non-essential’ say Lendle triumphantly) removed. If only we could deal with all the world’s great crises so amicably!

And for indie publishers and writers, it’s an important victory too, because it leaves us the right to choose whether we want to share our books or not. If Lendle is to survive, so will Booklending.com, and both figure in my long-term marketing plan.


… With Reservations

But the news doesn’t quite get the full three cheers.

First there was a thumbs down from Shiori, the Japanese student who’s been living with us for several months now. I used ‘Lendle’ for a few harmless pronunciation exercises. Sadly, she now hates the word, and says the thing would never catch on in Japan anyway, with a name like that.

Not that she needs to worry, not yet anyway. Because when I started the sign-up process with Lendle, this was the Welcome I got:

Please note that Lendle is currently only available in the United States. We expect Amazon to allow book lending elsewhere soon.

Well, I’m a Brit, and the news wasn’t entirely a surprise. You know what we’re like, we’d be awful at returning books on time – though perhaps not as bad as your George Washington who, I hear, had a book out on loan from 1789 until last year – and then got off without paying the $300,000 late fee.

But the Japanese, the Germans, the Swedes … surely you could have trusted them!?

My guess is that Amazon will want to install a GPS book-sniffing device inside each eBook before introducing sharing outside the US, so that recalcitrant foreign libracriminals can be hunted down. Whether the expiry of the Patriot Act at the end of May will have any impact is hard to say.

But at least the principle seems now to have been accepted – that writers should have the choice whether to offer their books for sharing or not.


With big reservations

Of course, there will still be writers who think that Amazon’s change-of-heart will open the door to unspeakable evils, and this view has been eloquently expressed by Steven Lewis on the Kindle Writers blog. In an open letter to Jeff Croft, co-founder of Lendle, he writes:

Maybe I don’t have Mr Croft’s vision thing. Have I even understood your business correctly? (It is a business, right?) After all, as a publisher, I have what Mr Croft calls an old school business model, that’s the one where I expect to be paid for my work.

Perhaps you agree with Steven. That’s fine. If so then you don’t need to offer up your books for sharing. Everyone should have the right to opt out too. But before you come to a decision about it, take a look at the comments following Steven’s post. As well as a response from Croft, you’ll find other writers making a cogent case for participating in a book-sharing scheme – because they’re convinced it will increase both readers AND income.


Getting started with sharing

We’ll let the argument rage over there. Assuming you have made the decision to be a book-sharer, where do you go from there?

The starting-point is your copyright notice – and I was delighted today to get a ringing endorsement for the wording I’ve proposed from none other than Andy Woodworth, the co-sponsor of the eBook User’s Bill of Rights. So you could share this too.

Treat this ebook as you would a printed book. If you enjoy it and want to share it with friends and family – as we hope you will – then please do so. The best support you can give is by helping to spread the word about a (publisher’s) author or book. All we ask is that you respect the author’s right to make a living from his art: so please do not re-distribute this book in any format for commercial purposes, or modify the content in any way.

But that’s only the start. Just because I allow people to share my book, it doesn’t follow that anyone will want to do so. There are 130 million other books published (according to Google, whose plans to scan all of them came to a crashing halt yesterday at the end of a long-running law-suit). Over 18 million WordPress blogs – and probably as many more that are not WordPress). 200 million Twitter users sending 1 billion tweets a week, as Twitter celebrates its 5th birthday today. How has your book got a chance unless it’s either extraordinarily good – and even then maybe not – or extraordinarily bad?

That’s where we’ll start next time – with a look at how to create passionate early adopters, those who will help to launch your book out into the world.


Sources

References::

Related posts – Writers without Borders:


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lendle

About 15 minutes after my last post, recommending that we writers should pro-actively encourage lending, news started circulating that Amazon had forced Lendle to close down.

To be honest, I didn’t know of Lendle – it was after all only 6 weeks old. But I’m learning now that many thousands of book-lovers were already signed up, lending and borrowing their Kindle books just like those who use the service I described yesterday, Booklending.com.

Before I go further, let me make it clear that these sites were NOT latter-day Kazoos, designed to encourage indiscriminate copying of an artist’s work. The borrowing process was carefully circumscribed, using the API that Amazon itself introduced at the turn of the year: a single purchaser could lend each book properly purchased once only, and the book would be automatically returned to the purchaser after 14 days.

Why should I – as a writer – be keen to encourage this? Doesn’t it deprive me of sales? Absolutely not, if I take the long-term view. If I look at the books and the authors I love best, almost without exception I started reading because of the recommendation of a teacher or reviewer I respected, or a friend or a family member. In many cases, I was a borrower, then a convert, then a purchaser.

Seth Godin, social media’s poster-child, understands this. His latest scheme, The Domino Project, seeks new ways to spread ideas – through books – quickly. Godin is frustrated that while a tweet or a blog-post may gain exposure a thousand times in a few minutes, the book – ‘still an ideal tool for the hand-to-hand spreading of important ideas’ – is held back by slow publishers, inflexible and ill-considered pricing, and antiquated distribution.

Godin’s solution? His latest book, Poke the Box, was first released for $1 to early adopters, people who were sure to spread the word. Now officially released, the book is priced at $4.99 but readers who love it and want to share it with their friends or colleagues can get a special price for a 5-pack or a 52-pack of books – buy 14 and get 38 for free. Echoing Tim O’Reilly, Godin says:

Our enemy is not piracy; our enemy is not our best readers not paying for it; our enemy is obscurity.

Sharing then, borrowing, lending. All to spread ideas, to get people listening. And who are the co-sponsors of The Domino Project. Why, Amazon!

The same Amazon who yesterday told Lendle, in a no-reply email, that their website “does not serve the principal purpose of driving sales of products and services on the Amazon site.”

Search for #Lendle on Twitter and you’ll see, not anger, but sadness and resignation. Jeffrey Zeldman, (the inspiration behind the wonderful “A List Apart”), tweets:

“Sad to see Amazon shut down @jcroft’s lovely Lendle. Yesterday’s futurist is today’s future obstructor.”

Wasn’t it really inevitable that Amazon would yield to the publishers’ demands. Unlike Godin, publishers don’t peddle ideas; their bottom line is sales. And right now, immediate, short-term sales. Remember Amazon’s statement? They talked about their “principal purpose of driving sales of products and services”. So we know which camp they’re in. Not that I’m blaming them for trying to make money.

But there’s another issue. Here’s Jason Kincaid at TechCrunch:

It isn’t terribly surprising that Amazon is shutting Lendle down as it could conceivably lead to people buying fewer books, but it’s another reminder of the frustrations associated with DRM-laden content — you may have just paid $10 for a novel, but you don’t really own it.

Here we come to the real point: who owns our ebooks?

When I chose to be an independent author, I did so because I wanted to retain control over every aspect of my book’s publication. The cover, the pricing, the line-spacing, the distribution method, the relationship with my readers. Everything. Perhaps I would make mistakes along the way, but if I did, they would be mine too. Perhaps you’ll think me arrogant, but I’m not saying I won’t listen to advice, or ask for help, or listen to criticism. It’s just the same as being an employer, not an employee. If I get it right, I may win; if I don’t, I’ll fail.

I’m not saying either that any other writer has to make the same decisions as me. Some will want to encourage book-sharing; others may completely disagree with me. But that’s their choice. The point is, we have a choice.

One of the choices I’ve made is to allow my readers to share with other readers. I’m giving them the right to OWN the books they buy from me, with all the rights that ownership confers.

As I write, there’s still no sign that Amazon will try to snuff out Booklending.com too. Early days – I sincerely hope not. But if that were to happen, it’s not the end of the story. Seth Godin has shown us that we can still poke the box: if we want to allow our readers to share, we just need to use our imagination.

And there’s something else. Technology is inevitable. So we might as well embrace it.

24 hours after this article, Lendle was reinstated by Amazon and the service is now fully restored (- see my post “We’re Lendle-ing again – but maybe not in Japan“). However, the points I made in this post about ownership are still valid … so I’ll leave the post here.

References
The official announcement from Lendle
Seth Godin talking about The Domino Project at The Kindle Chronicles. (Find the audio clip below the fold, just above comments, and start listening at 20:00.)
Godin’s Poke The Box
Techcrunch: Amazon Gives Kindle Book-Swapping Service Lendle The Axe
A List Apart
Booklending.com – still operating – and waiting for you to share The Lebanese Troubles!


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Forbidden to lend

Do you feel you’re treated as a potential criminal every time you download an ebook?

That’s how Andy Woodworth feels. In his eBook User’s Bill of Rights, he writes:

I am a reader. As a customer, I am entitled to be treated with respect and not as a potential criminal. As a consumer, I am entitled to make my own decisions about the eBooks that I buy or borrow.

And what makes him feel like this? The copyright notice that most of us add at the front of our ebooks. Thousands of us have followed the excellent Smashwords Style-Guide as we make multi-format versions available, using the suggested wording:

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient…

So who reads copyright notices? Well, clearly some people do, and you can understand Andy’s indignation. Just imagine if the same rules applied to print books, and you needed a separate copy for every member of your family. A library in every room!

But it’s not just that the demand is unreasonable. We indie authors need sales and income, certainly, but that’s unlikely to happen unless we can first create a buzz. What’s the best way to do that? With family members and friends. I remember 20 years ago, when my son was about 7, I spent weeks reading Lord of the Rings to him. He doesn’t hate me for it, although he still thinks he’s Aragorn today. We shared our delight in Pratchett together. And later, he introduced me to Wilbur Smith and Jason Fforde. Now, as adults we each buy our own copies.

So, maybe our copyright notice should be active, not passive. Not just allowing sharing, but encouraging it. Here then is my new copyright notice:

Treat this ebook as you would a printed book. If you enjoy it and want to share it with friends and family – as we hope you will – then please do so. The best support you can give is by helping to spread the word about a Rapscallion author or book. All we ask is that you respect the author’s right to make a living from his art: so please do not re-distribute this book in any format for commercial purposes, or modify the content in any way.



If you distribute through Amazon you might have noticed a new checkbox that appeared at the turn of the year as you upload your masterpieces. By default, you opt in to Kindle’s lending program. So, in effect, unless you uncheck the box, you’re probably nullifying any restrictive copyright notice anyway. (To set your mind at rest, if you’re worried this could mean you’ll never see another dime for your work, Amazon only allows each purchased book to be lent once.)

Again we can be pro-active about this and actually encourage our readers to lend. Booklending.com is a free site, not affiliated to Amazon, that makes lending and borrowing Kindle (or Kindle for PC) books a breeze. You log in and enter the details of the book you want to borrow. As soon as someone’s ready to lend it, the deal is done, and like all matchmaking sites, you both live happily ever after – well, for 14 days at least, until the title is automatically transferred back to the book owner’s Kindle.

You may not be a best-selling author yet. You may not have thousands or even dozens of your books in circulation yet, with people willing to lend. People may not be clamouring to get a copy of your book. So much the better – that’s why you need Booklending.com to help build reputation.

Just tell both the readers you have – who love your book of course – that you want them to think of someone whose life would also be forever changed after reading The Lebanese Troubles (er … you can substitute your title here of course, although I’m not forcing you). They both go to the site. One lends; the other borrows. Oh and you might also mention that the owner is welcome to leave a short Amazon review, and that the borrower can at least click the ‘Like’ button and check the content-tags at the bottom of the Amazon page – so that other potential readers will know you’re getting popular, and won’t be shy to buy.

I won’t detain you. You can start now.


Links:

Booklending.com’s FAQ page
The Smashwords Style-Guide
Andy Woodworth’s eBook User’s Bill of Rights

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Limited edition potato

‘Worth more than my novel?’
Answers are not required in ‘Comments’

A year ago, as I was getting ready to publish my first novel, I set myself a target. If I was going to be a real writer, then I had to be able to make a proper living through writing. So how have I done so far?

In English English: ‘Not quite as well as I might have done.”

In any other language: “Total wipeout”.

Smashwords: Sold – 121. Earnings – $65.35
Amazon – US: Sold – 33. Earnings – $29.66
Amazon – UK: Sold – 3. Earnings – £0.78

So that’s 157 copies and around $96 earned for the year. Call me cautious, but somehow I don’t think I’ll be able to give up the day job just yet. I’ll need to do better: about 500 times better. Excluding taxation.

So one solution could be to increase the price by a factor of 500. ‘That will be $495, sir. Thank you.’ You know, I have a funny feeling that might just work. I could make it a limited edition, probably grab a few headlines for the most expensive book in the world, and I bet I’d get a few takers.

But that’s not what I’m going to do. I’m going to leave the price exactly where it has been for most of the year – $0.99 or £0.74 (+VAT). The price of a large potato.

Is that what my novel’s worth? I guess it depends how hungry you are. A potato’s certainly more nutritious. It fills a spot. Even if 157 people seem to have opted for my book instead.

Actually, that’s not quite true. The vast majority of my Smashwords ‘sales’ have come when I’ve offered a free copy as part of a promotion – there were 70 just last week during Read An Ebook Week. So these readers probably didn’t have to sacrifice their daily potato. And I suspect that some – maybe most – will be book-hoarders, accumulating books just in case they need them some rainy day. They’ll probably never read mine.

This is why there’s huge debate about what an ebook price ought to be. My Facebook friend and fellow-Brit-lit-author, Ali M Cooper, fulminated recently against price-cutting:

My UK kindle sales continue to drop as the market is flooded by under £1 ‘bargains’ as authors try to undercut each other … My personal guideline is that if I don’t think a full length novel is worth the price of a pint of beer then I shouldn’t be publishing it.

Several other writers agreed with Ali that price-cutting writers should take account of the ‘long-term perceived value of books’ and encouraged a firm stand on pricing. Selling at a low price implied a lack of confidence in your own book, they said.

But then there was another point of view expressed by Carolyn McCray, founder of the Indie Book Collective, in a post this week on understanding the Amazon book-page. You need to get at least 5 – 10 reviews, she said, and fill the ‘Customers-Who-Bought-This-Item-Also-Bought‘ bar. Her advice is:

Price your book at 99 cents (the lowest allowed by Amazon) and drive as much traffic as you can during your ‘soft’ launch window. Once you have the bar filled you can re-price your book.

There’s my problem. My amazon.com page has fantastic reviews – but only three of them. And the books other people bought with mine? A book on Lebanese cuisine, three books on quantum physics and .. oh yes, this is bound to bring the customers flooding in – The Grand Jihad: How Islam and the Left Sabotage America. Unfortunately, Amazon doesn’t allow me to re-design my ‘associated books’ bar. I’ll just have to wait until some future customer chooses better bedfellows.

And as for my UK Amazon page. No reviews. No book-links. Nada.

So you see, I’ve got a way to go to establish any kind of credibility. Pricing is just one way I can persuade people to take a peek, maybe download the sample.

Free is probably not the best way – not for novels anyway, although there may be a case for free short stories to introduce people to your work.

But working at the price of least resistance does seem sensible, at least until my reputation begins to grow outside my immediate circle of friends and acquaintances. Perhaps that time will come with The Lebanese Troubles. Perhaps it will be the next novel. Or the third.

If it was just about pricing it would be easy. Unfortunately, it isn’t. A year on, I’m still learning about how to position and present my book, and this week I’ve been busy updating my promotional pages, and even the book content. You may have noticed changes in this blog too – all designed to make it easier for the potential reader to say ‘Yes’, and inspired largely by Carolyn McCray’s article.

There’s another important requirement. Hard work. Talking to your friends and supporters constantly, not necessarily beating your author-drum all the time, but just communicating. Let me return to Ali Cooper. I don’t know how she’d describe her last 12 months, but I’d call it a success.

Ali published her first novel, The Girl on the Swing around 12 months ago, at about the same time as me. It’s a beautifully-controlled, tightly written psycho-drama, the sort of novel I enjoy reading (especially since it follows in the Hardy/Fowles tradition of featuring Lyme Regis). But since Ali’s book is entirely devoid of vampires, cops and wizards … and is not priced at less than a dollar … it’s pretty unlikely to knock Amanda Hocking or J.A.Konrath from their perch at the top of the indie popularity list.

Carefully, steadily, Ali has nurtured her readership, maintaining the writer contacts she built while developing the novel, making new friends (like me) through the various Kindle boards, maintaining a daily presence through Facebook. In all of this, Ali has been much more consistent than me, and now her hard work is really beginning to pay off. Just look at the reviews she’s accumulated. From results she’s mentioned publicly over the past couple of months, I should think that she has a very real chance of achieving my target, self-sufficiency through writing, as she releases her next novel, Cave, at Easter. And from a potato’s-eye view, that’s inspiring!

Useful links:
Ali Cooper: The Girl on a Swing, Amazon USAmazon UK

Carolyn McCray: Best Practices For Amazon Ebook Sales

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Revolution, it seems, is all around us. Last time I talked about a publishing revolution, led by writers. But not to be left behind, readers are getting into the act too. Led by a fiery librarian, Andy Woodworth.

His blog post begins with a banner headline – “START A REVOLUTION”. Goodness, Andy, where did you get that typeface, with it’s dagger T’s, arrowhead V’s, and battleaxe L’s? This revolution promises violence.

But fear not, gentle reader. Andy’s not calling for blood – not yet, anyway. All he wants is a perfectly reasonable eBook User’s Bill of Rights. Essentially, these are the four demands:

  • eBooks should not be locked or limited, preventing readers from taking back-ups, or allowing publishers or writers to remove them at a whim. In others words, readers want to buy and own books, not receive a version under license.
  • When you purchase an eBook it should be available to you in the format of your choice. You should not need to buy a new copy if, for example, you decide to move your library from an IPad to a Kindle – or any new electronic reading device that may appear in coming years.
  • Readers should have the right to annotate, quote passages, print, and share eBook content within the spirit of fair use and copyright.
  • The eBook purchaser should be able to share and resell the book.

Is that a sharp intake of breath I hear from my friends up in the gods – the writers – after that last demand? What did you say? Something about a ‘dead body’?

Well, I’ll come back to demand four in a moment. But let’s look at the first three. From an independent writer’s standpoint, there’s nothing too outrageous here. I’m sure I speak for most writers when I say that I don’t want to lock my e-words away. I want them to float freely through the ether, available to potential readers at any place and at any time, unencumbered. And where my book seeds take root, I want them to grow. Sure, I want to make a fair living from my writing – a good living if possible – but unlike some operating system providers I could mention, I’m not interested in making my readers pay for an ‘updated’ version of the same book every couple of years.

I guess it’s different for the publishers and hardware suppliers. No soft and fluffy approach for them. There’s not the same emotional attachment to readers. They’re in business, they have stakeholders to satisfy, and in these straitened times, they need to make money every which way. Licensing, digital rights management, these are inventions hatched by the commercial folk, not by the artist.

The beauty of independent e-publishing is that authority remains in the author’s hands. We can choose, even when we publish with Amazon these days, not to lock our books with DRM. And we have a very important tool at our disposal. Smashwords.

Smashwords deserves all the recognition and support it can get, both from readers and writers. Smashwords may not yet be the sales powerhouse that Amazon is, but founder Mark Coker is clearly committed to the principle of author control. By following clear guidelines, our Smashwords books are available in all formats, for all readers, including PC readers. We can choose to distribute to any of the major outlets (except Amazon – I needed to make a separate version for them). We can sell at any price, including free. It’s easy to generate discounted or free vouchers.

And with this degree of control, here’s a way that we independents can meet Andy’s first and second demands. If we ask those who purchase to register their copy, then if their current copy is lost for whatever reason, or their hardware changes, we could issue a voucher via Smashwords for a replacement – in the format of their choice. It’s not quite as simple as it sounds. We need to think this through and perhaps develop a common approach or a simple tool … but it’s do-able. It’s on next week’s task-list.

But now let’s move to the final, and most contentious demand. A follow-up posting from Andy this morning How the Ebook Reader’s Bill of Rights Benefits Authors made a convincing case:

Sharing ebooks would be word of mouth on steroids for authors since it means making a recommendation and the ability to put the book almost instantly in the (virtual) hands of another. Sharing is not a lost sale, but a new marketing foray into a previously unrealized potential fan.

OK, sharing, but what about re-selling? Even Andy admits that ‘I do not have a perfect answer on this point’, and flounders a little, suggesting a ‘limited DRM’.

Writers will have different views about this – likely formed by where they stand in the market. Those who have already made their fortune from books will probably be perfectly happy to lend. Mid-market authors struggling to make a living will probably resist.

Where do I stand? I’m perhaps a rather unusual writer: I’m not intending to publish paper editions of my current novel because it’s been designed as an e-book: my approach to dialog for example, would work less well on a printed page with its spacing limitations. But no print copy means no bookshop displays, no book signings. For that reason, word of mouth recommendations, viral marketing, reader reviews are essential. Even more so because of The Lebanese Troubles‘ genre. If the novel has to be categorized, it sits on the ‘literary’ shelf. And that’s not exactly where readers are massing.

So for me, Andy’s advice is a no-brainer. It’s all about engaging with readers, gradually gaining their commitment and support. So yes, I will encourage readers to share, and even to sell on their copies – and I’ll be making changes to the copyright notices as soon as Read an Ebook Week is over.

And nothing would please me more than offering my book through libraries. Andy, are you listening?

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“A revolution is brewing”, proclaimed Smashwords’ Mark Coker last week over at Huffington Post, “that will topple Big Publishing as we know it.”

And he went on to enumerate all the reasons why we indie authors are, or should be, Egyptian. Brilliantly. Autocratic, self-serving, money-grabbing traditional publishers forcing writers out of their garrets. Publishing last year’s books the year after next. Making us do all the hard work while they suck up the profits. Why do we need them, if, like Amanda Hocking, we can sell 93 trillion books in a weekend? “Great books plus low prices plus enthusiastic fans plus an author directly engaged with her fans equals viral readership”, Mark enthuses (he’s that kind of guy – don’t you love it!).

Shame really that a couple of days later, Amanda turned out wearing the other team’s colors:

I just don’t understand writers animosity against publishers. So much of what I’ve been reading lately has made me out to be Dorothy taking down the Wicked Witch.

Publishers have done really great things for a really long time. They aren’t some big bad evil entity trying to kill literature or writers. They are companies, trying to make money in a bad economy with a lot of top-heavy business practices.

Oops. Not quite Joan of Arc then.

But a lot of indie authors, I know, will be cheering on Mark as he rides off on his white charger. I’m one of them. Like the Egyptians, we have the web. Like the Egyptians, we’re beginning to get organized. This week for example, via Twitter, I came across the Independent Author Network, where writers (and readers) are encouraged to come together and promote one another’s work. I’m a member now, and the deal is that we all agree to tweet our #IAN member page every day, and to retweet posts from other members. Kudos to William Potter for putting this important tool together.

But there’s still a problem. Revolutions don’t usually succeed without popular support. In our revolution there are plenty of activist writers. I suspect we may have a way to go before we win the hearts and minds of committed readers.

Take last week’s initiative in the UK – International Book Night. A million books were given away. All of them printed books from traditional publishers. Three hours of TV time was devoted to books and reading, culminating in the selection of Britain’s 12 most promising new writers. How many of them were indies? None. How many references were there to the growth of the ebook market in the whole BBC2 broadcast? One. A nudge and a wink – and then move swiftly on.

Ah, we could say, they’re out of touch. But they’re the influencers. And so are all the column inches of book reviews appearing in the press each week. How many reviews of self-published or indie books have you ever seen in your favorite newspaper?

So here’s my concern. Are we writers fooling ourselves by selling mainly to each other? Are we impressing fellow-activists with the number and volume of our tweets (yes, I’m guilty too!) but turning off Joe Reader. Guesting on Jane Friedman’s ever-excellent blog There Are No Rules today, Meg Waite Clayton put it like this:

If you post jumbo-sized copies of your book jacket in places that rightfully belong to others—their walls on chat sites, their Facebook pages, their blogs —folks will recognize your cover in stores. But they will also think “that’s the obnoxious author who is spamming my space,” even if it isn’t on MySpace.

So just how do we win over gentle readers and make them willing and eager participants in our movement? Let’s go back to Amanda Hocking – remember her? She describes herself as an ‘obsessive tweeter’. But see how she begins her blog entry for March 7th:

I feel like I should update my blog, but I don’t want to talk about me. I’ve talked about me a lot and everybody else has talked about me and it’s just enough of me.

That, I think, is a clue. We need to interest people by being interesting. By doing more than blasting out another promotion. To talk to other writers, sure, and offer mutual support, but to spend quality time walking with readers too. Obsessively.

Are there any non-writers in the house? How do you see it?

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